There’s no advantage to using both advertising products at the same time. Using both AdWords and AdWords Express can complicate your ad management and cause your ads to compete against each other, so we recommend using only one of these advertising tools at a time.
Compare products at a glance
| AdWords Express | AdWords | |
|---|---|---|
| Pay only for clicks | Yes | Yes |
| Automated management | Yes | No |
| Easy solution for businesses without a website | Yes | No |
| Ads on Google Search and Google Maps | Yes | Yes |
| Ads on other related websites | Limited | Yes |
| Mobile ads | Yes | Yes |
| Other advanced ad formats (e.g. video) | No | Yes |
| Ability to target ads geographically | Anywhere | Anywhere |
Both AdWords and AdWords Express allow you to increase the number of times and the number of places where your business info appears. With either advertising product you can use targeted messaging in your ads to attract and engage potential customers.
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