Your bid and budget come into play when controlling the spend in your campaign. Twitter Ads is an auction based system, so your budget and bid determine the price of your campaign. There is no minimum for using Twitter Ads and our system will only charge advertisers when you acquire an action (based on your campaign objective). While we cannot provide an exact price for the cost of Twitter Ads, since this is based on your budget and bid, you can view the pricing definitions below to get an idea of how much you will end up paying. It’s important to note that advertisers are never charged for organic activity.
When setting up a campaign, advertisers have two options to choose from when determining how to set bids for their campaigns, automatic or maximum bidding.
Automatic bidding is a bidding option that enables Twitter to auto-optimize bids for a given campaign objective and budget on the advertiser’s behalf. When selecting the automatic bid option, Twitter will attempt to enter the advertiser in auctions with the lowest bid possible, while also delivering on the advertiser’s overall campaign objectives.
Maximum bidding allows users to manually select how much a follow, lead, click or engagement is worth to their business. When entering your manual bid, you will not pay that amount when you win an objective-based campaign auction. Instead, you will only pay one penny above the second place advertiser’s quality-adjusted bid. The common term for this model is a second price auction.
Automatic bidding is a bidding option that enables Twitter to auto-optimize bids for a given campaign objective and budget on the advertiser’s behalf. When selecting the automatic bid option, Twitter will attempt to enter the advertiser in auctions with the lowest bid possible, while also delivering on the advertiser’s overall campaign objectives.
Maximum bidding allows users to manually select how much a follow, lead, click or engagement is worth to their business. When entering your manual bid, you will not pay that amount when you win an objective-based campaign auction. Instead, you will only pay one penny above the second place advertiser’s quality-adjusted bid. The common term for this model is a second price auction.
Your campaign type determines which actions you are bidding for and will be charged for once the campaign starts running. The available campaign types and associated actions are listed below:
Website Clicks or Conversions Campaigns:
You will only be charged for the clicks to your website that are acquired from that campaign. All other actions and engagements (impressions, replies and retweets for example) are free.
Maximum bid pricing option suggestion: $1.68 – $10.00
Followers Campaigns:
You will only be charged for the follows you acquire from that campaign. All other actions and engagements (impressions, replies and retweets for example) are free.
Maximum bid pricing option suggestion: $2.50 - $3.50
Tweet Engagement Campaigns:
You will only be charged for engagements on your Promoted Tweets. Impressions are free.
Maximum bid pricing option suggestion: $1.50 - $2.50
App Installs or App Engagement Campaigns:
You will only be charged for clicks to install or open your App you acquire from that campaign. All other actions and engagements (impressions, replies and retweets for example) are free.
Maximum bid pricing option suggestion: $1.95 – $3.25
Leads Campaigns:
You will only be charged for the leads acquired. All other actions and engagements (impressions, replies and retweets for example) are free.
Maximum bid pricing option suggestion: $4.47 – $23.00
Video View Campaigns:
You will only be charged for video views from that campaign. A view occurs when a video is 100% in-view on the user’s device and has been watched for at least 3 seconds, or the user clicks to watch the video in full screen. All other actions and engagements (impressions, replies and retweets for example) are free.
Maximum bid pricing option suggestion: $0.10 – $0.50
You will only be charged for video views from that campaign. A view occurs when a video is 100% in-view on the user’s device and has been watched for at least 3 seconds, or the user clicks to watch the video in full screen. All other actions and engagements (impressions, replies and retweets for example) are free.
Maximum bid pricing option suggestion: $0.10 – $0.50