The developing world has not had the luxury of fixed wire internet from poles and wires. To provide access for the aspirational masses the mobile wireless networks are a fast track to a global world. Put up a tower rather than build an expensive fixed infrastructure.
So the mobile phone has made the web accessible for almost everyone.
- In India mobile devices account for 72% of all web site traffic
- There are 1.65 billion active mobile social accounts globally
- 561 million active mobile social accounts are located in East Asia
Facebook facts
You may scream at Facebook for its dominance and arrogance. But it can’t be ignored.
Tall poppies are easy targets but the reality is that Facebook has cracked the social network code. It’s the ultimate beta business. Testing features in real time and snapping up online apps that push the boundaries of use experience in a world that is about digital disruption.
- There are nearly 1.4 billion Facebook users
- 47% of all Internet users are on Facebook
- 4.5 billion likes are generated daily
- Nearly 75% of Facebook’s revenue comes from mobile advertising
- Direct uploads of user videos to Facebook now exceed YouTube
Twitter facts
Twitter is an accidental social network but don’t be fooled. It’s a great brand awareness facilitator.
- Twitter has 284 million active users at last count
- 88% of Twitter users are on mobile
- 500 million tweets per day
Google+ facts
Google saw the writing on the wall but turned up to the party a little too late.
- Google+ cost over half a billion to design and develop
- 363 million users
- The +1 button is hit 5 billion times per day
Instagram facts
This network is owned by Facebook. They saw that social and mobile was a powerful intersection of synergies. They were right!
- Instagram has 300 million users
- 70 million photos and videos are sent daily
- 53% of internet users aged 18-29 use Instagram
Pinterest facts
Pinterest has made the pinboard a virtual activity. It’s female centric and very visual.
- 80% of Internet users on Pinterest are female
- 70 million users are on Pinterest
- 88% purchase a product they pinned
LinkedIn facts
LinkedIn dominates the professional social network segment. It is one of the oldest having started in 2002. Almost the grandfather of social networks.
- LinkedIn has 347 million registered members
- Total revenue at the end of 2014 was $643 million (a growth rate of 44% over the previous period)
- There are over 39 million students and recent college graduates on LinkedIn
Other social media facts
Facebook maybe the biggest and baddest but there are many other social media facts and networks that shouldn’t be forgotten. Both niche and non-English speaking.
- Viber has over 200 million users
- There are 639 million users on Qzone (China)
- 600 million users on Whatsapp
- Facebook messenger has 500 million users
- Wechat is close behind with 468 million users (China)
- Snapchat has been valued at close to $20 billion at the last valuation
- Snapchat has 100 million monthly users
- Russia’s “VKontake” has 100 million users
- Social networks will earn $8.3 billion from advertising in 2015
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